It’s one of the most frequent and familiar complaints of rank-and-file liberals: Democratic messaging, especially on the economy, stinks. A new poll from NBC News will surely only add fuel to the fire, as it shows the Republicans with the largest lead on the question of which party can better handle the economy since 1991—at 49 percent to 28 percent. Everybody has ideas and suspicions about why Democrats struggle to break through. Navin Nayak, the president of the Center for American Progress Action Fund, has studied the question intensely with his staff. And the situation is … not good.
Nayak has put together a PowerPoint presentation that is a hot commodity in progressive Washington. He’s been showing it to groups of insiders and elected officials, and here, in this edition of Tomaskycast, you’ll get to see some of the slides yourself. Nayak and his team looked at every press release, Facebook post, and tweet put out in 2022 by Democratic candidates for federal office—some 570,000 pieces of communication. And they found that, “to our surprise, only 5 percent mentioned the words ‘economy’ or ‘economics.’” Even including words like “workers,” “wages,” and “jobs” only raised the number to 11 percent. Small wonder the Republicans come out ahead in those polls.